Every few days, I scan a select number of marketing and technology blogs and news sites for interesting articles. These articles (I believe) highlight the latest-and-greatest in marketing news, technologies, insights and methodologies.
When I come across an interesting article, I bookmark the article in Delicious (a social bookmarking service that allows users to tag, save, manage and share web pages). Then --via the power of RSS-- I re-broadcast the recent articles I've selected on my blog, my website and various other social networking sites I have set up.
Here's the link to Ex3 Cafe Delicious site which contains all of the bookmarks I've saved to-date:
To take things a step further, I've listed the articles from the Ex3 Cafe Delicious site most bookmarked by other Delicious users in 2010:
- #10: Measuring Return on Social Investment
- #09: Email Still Tops Facebook for Keeping in Touch
- #08: Small Biz Lead Gen Surges with Social
- #07: The Influence of Mobile on Social Marketing’s Future
- #06: See That Funny 2D Barcode In The Store Window?
- #05: Marketing Budgets Spiral Toward Social
- #04: Small Biz Doubles Social Media Adoption
- #03: The Continued Rise of Blogging
- #02: Social Media Working Better for Retention Than Acquisition
- #01: Mobile Users Prefer Browsers over Apps
Surprise, surprise.... social marketing still remained the hot marketing topic for 2010 (i.e. it was the hot topic in my 2009 top bookmarked articles as well). Mobile also appears to be an increasingly popular topic in the marketing technology arena. I suspect this topic will continue to heat up in 2011.
Now, let me be the first to say that this poll is in no way scientific. I think it does give us a glimpse though into what the hot marketing topics were for 2010. It will be interesting to see what the hot marketing topics are a year from now.
P.S.
Being that this will be my last blog post for 2010, I want to wish all of you a happy, healthy and effective/efficient marketing New Year.
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