So, you super search optimized your website so people can find you, you're crankin' out blog postings and podcasts like there's no tomorrow and you've subscribed to (and are actively participating in) all of the major social media sites. Let's face it, you're nothing short of a lean, mean inbound marketing machine. Now, how do you measure the success of all the time and expense you put into all of this? To answer this question, check out this presentation from inbound marketing software company Hubspot:
As you can see from the above presentation, there are a number of techniques and tools available (mostly for free) that you can leverage to gauge the success of your inbound marketing initiatives. The key here, like any other marketing initiative, is to continually monitor your marketing activities and make adjustments as necessary.
One final note. If you're just starting out with inbound marketing, have a bit of patience, as (I've been told) the more content you publish, the more relevant you'll become and the better the chance you will produce a home run (or at least a base hit) that will increase awareness of your brand and interest in what you have to offer. That's what I'm banking on anyway. :-)
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